Campaign experience plan
Confirm the message, audience, campaign period and approval process. Map what players will see and do into a game concept.
METAMATE SERVICES
Roblox Brand Campaigns
What should people do with your brand in Roblox? We turn the campaign message into exploration, missions and rewards, then define production, launch and operating responsibilities around your campaign period.
Discuss your brand campaignWhen this service fits
Marketing teams and agencies turning a product, brand message or event into a Roblox experience, with internal approvals and a public launch date to coordinate.
SCOPE OF WORK
Give your campaign message something players can do.
Connect the campaign goal to game features, launch preparation and the player actions you want to review.
Playable campaign content
Develop the agreed combination of minigames, missions, rankings, social spaces and rewards.
Review and launch plan
Organize game review, operating checklists, the release schedule and each team’s responsibilities.
Player activity measurement
Agree on the available measures and reporting scope, such as visits, playtime, return visits, mission completion or item acquisition.
Before setting the budget and schedule
A short event minigame and an ongoing world need different scopes. Define production, operations and marketing responsibilities, and distinguish in-game activity from conversions on external services.
Discuss campaign timing and productionBEFORE WE START
Questions you may have.
Can the experience run for a short campaign?
We can review an event minigame, a temporary world or an ongoing experience against your goal. Preparation time and the approval schedule need to be considered alongside the public campaign dates.
How will we review campaign performance?
We agree on player activity relevant to the campaign, such as playtime, return visits, mission completion and item acquisition. App installs, purchases or other external conversions require a separate check of what can be measured.
START THE CONVERSATION
Tell us what this campaign should let people experience.
Share the confirmed goal and launch date first. If the game format is still open, your message and audience give us a starting point.
Discuss your brand campaignShare what you know so far.
- Campaign objective and the message to communicate
- Audience and available brand assets
- Launch date, operating period and approval schedule
- Budget range and production, operations and marketing responsibilities