ROBLOX GAME & EXPERIENCE STUDIO

Your world.
Made playable.

Bring a brand campaign, IP fan game or UGC item to Roblox. Tell us your goal and preferred timeline so we can define the design, development and launch scope with you.

No brief yet? Start with your goal or a reference project.

GAMEBRANDUGCPLAY.
A WORLD WE BUILTROBLOX ↗
The Roblox city built for Samsung Galaxy Store’s Catch the Drop
Samsung Galaxy StoreCatch the Drop!Actual game screenshot
An avatar wearing UGC items on the Catch the Drop runwayEvery item, part of the story.
PROJECTS WE HAVE CREATED
  • Samsung Galaxy Store
  • Heunhan Nammae
  • Gguge
  • ExoSSAM

SELECTED WORK / 01

What could work
for your brand?

Explore project scope & cases

BUILT AROUND PLAY / 02

How an idea
becomes something to play.

Choose your goal: campaign participation, a fan experience or learning content. Explore a possible game structure, then discuss that project with us.

Give players a role in your brand story.

A brand concept becomes a city, missions and avatar items. Players encounter the brand through the things they explore, do and collect.

01The starting idea

The story your brand wants to tell

Concept · message · campaign purpose

02The play loop

Explore

Explore the branded city

Mission

Join a mission

Reward

Collect an avatar item

On to the next discovery

03Where players connect

The brand, inside the play

  • A city to explore
  • UGC to wear
  • A runway to join
A simplified concept diagramBased on · Samsung Galaxy Store · Catch the Drop!

Share your goal and preferred timeline to discuss the right scope.

Discuss your brand campaign

FIND YOUR START / 03

Start with the goal.
Find the right scope.

You do not need to choose a service first. Tell us what you want people to experience and what you have prepared so far.

Help me define the scope

HOW WE WORK / 04

After you get in touch,
here is how we work.

We review your goals and constraints, then agree on scope, timing and responsibilities for each stage.

  1. 01

    Define

    Align on the audience, core experience, timeline and budget.

    Goals · Audience · Scope
  2. 02

    Build

    Connect worlds, characters and systems into a playable experience.

    Game design · World · Systems
  3. 03

    Test

    Refine player journeys, controls and mobile performance.

    Playtesting · Mobile QA
  4. 04

    Launch & learn

    Prepare for release and use player feedback to guide improvements.

    Launch · Operations · Iteration
The periodic-table learning world developed for GgugeTHE JOY OF MAKING → THE JOY OF LEARNING

METAMATE EDUCATION

Planning a hands-on
Roblox class?

We also run classes and workshops for schools, libraries and institutions. Share the learners, group size and preferred dates to discuss the program and classroom setup.

LET’S DEFINE YOUR PROJECT.

Start with one goal.
Let’s shape the project.

Share the experience, timeline or reference project you have in mind. We will work through the scope needed to discuss a proposal and estimate.

Discuss scope & budget