Concept and asset production
Set the design direction around your brand or character and how the item will look when worn. Produce assets for the agreed item type and scope.
Want to turn your brand’s merchandise into Roblox avatar items? We define the concept and asset scope alongside the conditions for publishing, then consider standalone distribution or a connection to game missions and rewards.
Discuss your UGC itemsBrands, IP owners and campaign teams creating avatar items from their identity or characters, or adding item rewards to an existing game or campaign.

Choose the work you need across asset production, publishing preparation and game integration.
Set the design direction around your brand or character and how the item will look when worn. Produce assets for the agreed item type and scope.
For game integration, define whether players obtain the item through a mission, event or collection activity and design the reward flow.
Review upload permissions, platform requirements, distribution or sales arrangements and relevant costs before defining the launch approach.
Plan the agreed experiences around acquiring and wearing items, such as photo areas or a runway, and define what activity to review.
The item type, asset work, account permissions and distribution method affect the scope. IP usage rights and the applicable platform conditions need to be checked before production starts.
Ask about item production and publishingYes. Tell us what you want to create and why you want to distribute it. We can then discuss the required production, publishing and operating roles.
Publishing depends on the account’s permissions, the item type and the platform conditions at the time. Those need to be reviewed before agreeing on the launch schedule and distribution or sales method.
Share reference images and the purpose of the item. If the publishing account or distribution method is undecided, tell us that too.
Discuss your UGC items