Turning a beloved creator IP into a playable Roblox fan experience
The goal of the Heunhan Nammae 10th-anniversary project was not to create another promotional asset. The goal was to let fans step inside the IP and play.
METAMATE produced a non-monetized Roblox fan game focused on safe, accessible, escape-room-style gameplay.
A 10th-anniversary escape-room Roblox game · A non-monetized experience built for fans
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Project Summary
| Item | Detail |
|---|---|
| Project | Heunhan Nammae 10th Anniversary Roblox Fan Game |
| Goal | Build an online experience where fans can enter and play inside the IP |
| Scope | Planning, map production, game systems, UI, QA, post-launch improvements |
| Design Principle | Fan experience first, non-monetized structure, safe play flow |
| Cumulative visits | 276,738 · retrieved 2026-09-11 KST |
| Game Link | View on Roblox |
1. Challenge: Creator IP games cannot feel like ads
Creator IP games require a different approach from ordinary brand campaign games. Fans already know the characters, tone, spaces, and relationships. Simply placing logos and characters inside a Roblox map is not enough.
The key questions were:
- Does the experience feel familiar to fans?
- Does the game extend the fan experience rather than just reuse the IP?
- Can the project operate as a 10th-anniversary fan gift without aggressive monetization?
METAMATE translated those constraints into an escape-room-style fan experience. Familiar spaces and situations were rebuilt as explorable Roblox environments, with gameplay designed to reflect the mood of the IP.
2. Solution: Why we designed it as a non-monetized fan game
For this project, creating a meaningful anniversary experience mattered more than generating direct in-game revenue. We therefore avoided heavy purchase mechanics inside the Roblox game.
| Decision | Reason |
|---|---|
| No aggressive monetization | To preserve the nature of a fan-first anniversary project |
| Escape-room structure | Clear goals and completion moments work well in short play sessions |
| IP space adaptation | Fans can walk through places that feel connected to the original content |
| QA-led improvement | Younger players need clear flow, readable UI, and fewer blocked paths |
For some fandom IP projects, the most important result is not what players buy. It is how they remember the experience.
3. METAMATE's Production Scope
METAMATE handled the production lifecycle:
- Game planning: Escape-room-style structure for a 10th-anniversary fan experience
- Map production: Rebuilding IP-inspired spaces inside Roblox
- Systems development: Progression, interactions, tutorials, play flow
- UI/UX: Interfaces readable for younger Roblox players
- QA: Bug checks, difficulty tuning, blocked-path review
- Post-launch improvement: Refinement based on real player behavior
The goal was not just to ship a map. The goal was to keep improving the points where real fans might get stuck.
4. Public usage record and the fan experience
Roblox reported 276,738 cumulative visits when retrieved on 2026-09-11 KST. This includes repeat visits and is not a count of unique players. View the game on Roblox.
| Metric | Result | Meaning |
|---|---|---|
| Fan experience | Escape-room exploration | Players explore familiar characters and spaces |
| Monetization principle | No monetization elements | Keeps the anniversary project focused on fans |
| Operating scope | QA and post-launch improvements | Refines navigation and progression using play feedback |
The project connects spaces and situations familiar to fans with exploration, interaction, and escape-room gameplay.
5. What to decide before building a similar project
For fandom IP projects like Heunhan Nammae, the first decisions should happen before production scope. If those decisions are unclear, the game can be completed but still fail to explain why it needed to exist.
- Goal: fan service, new-user acquisition, or UGC/merchandising
- Monetization rule: paid mechanics or fan-experience-first design
- Session length: a 3-minute event or a game players stay in for 10+ minutes
- IP translation: which characters, spaces, lines, or missions matter most
- QA criteria: how to prevent younger players from getting stuck
METAMATE starts by clarifying those rules, then designs the Roblox experience around real player behavior.